A guide to ad variations in Google Ads [Guide]
Google Ads is a powerful advertising platform that allows businesses to target specific audiences with highly relevant ads based on search queries and user behavior. It offers flexible budgeting options and measurable results, making it a cost-effective way to drive traffic and conversions.
Search Engine Land has published ‘A guide to ad variations in Google Ads’.
Tim Jensen “Iterative testing is crucial to ongoing success of any PPC campaign.
As we inevitably entrust more of this testing process to ad platform AI, gaining insights into what worked becomes more complicated.
For instance, responsive search ads can consist of up to 15 headlines and four descriptions in a practically endless variety of formats. We receive limited data about top performing combinations and assets, but building a practical takeaway for future advertising tactics can be difficult without a clear plan going in.
Thankfully, Google’s ad variations feature allows you to modify ads across a campaign or multiple campaigns. This ensures that a clean subset of people receive one version and another subset the next version.”
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