Local SEO statistics reveal that nearly 46% of all Google searches are seeking local information, highlighting the importance of optimizing for local search. Additionally, 88% of consumers who perform a local search on their smartphone visit a related store within a week, demonstrating the significant impact of local SEO on driving foot traffic.

Backlinko has published an article featuring 24 must-know local SEO statistics.

The Backlinko team says, “Local SEO has become an important element of digital marketing strategy helping businesses enhance online visibility and connect with local customers.How popular are local searches? What are the top local SEO ranking factors?

Keep reading as we will cover answers to these questions with up-to-date local SEO statistics below.

  1. 4 in 5 consumers conduct searches with local intent on search engines (Google)
  2. 76% of consumers who search for “near me” visit a business within a day (Google)
  3. 88% of individuals who use a smartphone for a local search visit related store within a week (Google)
  4. Local mobile searches with a variant of “can I buy” or “to buy” have increased by 500% over the past 2 years (Google).”
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