Checking competitor website traffic helps you gauge market trends and benchmark your performance, providing insights into their strategies and audience engagement. This information can inform your own marketing tactics, helping you to identify opportunities and refine your approach for better results.

Ahrefs contributor Mateusz Makosiewicz has published an article featuring 15 ways to check your competitor’s website traffic.

He says, “You only need three tools to get sixteen highly actionable data points on your competitors’ traffic.

Before we dive in, let’s set the right expectations: no tool will give you your competitor’s exact traffic data. However, it’s still well enough to see what works for them, copy their best ideas, or set realistic benchmarks.

We’ll cover:

  • Types of data you can access, such as traffic volume, trends, organic and paid keywords, and audience insights.
  • Practical use cases, including benchmarking, tracking progress, identifying content gaps, boosting your SEO and SEM, and negotiating budgets.
  • Last but not least, how this data is gathered and its reliability.

With these tools and insights, you’ll be well-equipped to understand and outperform your competitors’ website traffic.”

15 Unique Ways to Check Competitor Website Traffic

Ahrefs

Sharing is caring