Understanding psychology in marketing is crucial for influencing consumer behavior and creating compelling, persuasive campaigns. It helps marketers craft messages that resonate on an emotional level, driving engagement and building brand loyalty.

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘The Psychological Trick Every Marketer Needs To Master Communication’.

The video covers the following:

  • Complex discussions consist of practical and emotional dialogues.
  • Summary: Emotional and practical aspects of Cinderella’s story.
  • Teaching technique through storytelling and idea evaluation.
  • Humans love surprise in stories with drama.
  • Poker Face and engaging dialogue with audience shapes meaningful conversation.
  • Close relationships key for happiness, health, success.
  • Charm or personality don’t impact communication skills.
  • Proving listening through looping for understanding technique.
  • Connect authentically, learn from conversation experiments.
  • Understanding and connection through respectful conversations.

HubSpot

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