Gen Z, born between the mid-1990s and early 2010s, is characterized by their digital savviness and strong inclination towards social and environmental activism. They value authenticity, diversity, and instant access to information and entertainment.

Adweek is hosting a webinar ‘Unlock Gen Z’s Loyalty’ on Wednesday, June 26, 2024, at 1.00 pm ET.

The Adweek team says, “Discover Frasers Group’s data-backed playbook for engaging Gen Z shoppers and fueling their brand loyalty from Danni Woodland, performance marketing manager at Frasers Group, in conversation with SheerID’s Anjanette Hill Mendoza. You’ll find out:

  • How Frasers Group uses data to personalize Gen Z’s shopping experience with highly relevant offers
  • How to build a student discount program that maximizes customer growth and lifetime value
  • Strategies to use geo-location targeting, exclusive launches, and advanced metrics to amplify cross-brand loyalty”.

Unlock Gen Z’s Loyalty

Adweek

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