Foundational ABM Building Blocks, June 6 [Webinar]
Getting an account-based marketing (ABM) program off the ground can be daunting. And with so many factors at play—ideal customer profiles, intent signals, KPIs, and more—maintaining your program after launch is a challenge.
MarketingProfs is hosting a webinar ‘Foundational ABM Building Blocks’ on Thursday, June 20, 2024, at 2:00 pm ET.
The MarketingProfs team says, “Join Rachael Foster, Director of Account-Based Experience, and Dan Dolph, Manager of Account-Based Experience, to discover not just what ABM requires from your team but also how to maintain your program for ongoing customer relationships that build long-term success.
Register now for Foundational ABM Building Blocks to get insights on:
- Building a solid data foundation
- Targeting, signals, and optimizing engagement channels
- Aligning your ABM program with the customer lifecycle
- Establishing effective KPIs and reporting strategies”.
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