Privacy-Centric Targeting focuses on delivering personalized advertisements while safeguarding user data, using techniques that avoid intrusive tracking methods. It aims to balance effective marketing strategies with respect for consumer privacy and compliance with data protection regulations.

Adweek is hosting a webinar ‘Privacy-Centric Targeting Strategies That Deliver’ on Thursday, June 27, 2024, at 1.00 pm ET.

The Adweek team says, “Explore how to leverage cutting-edge technologies and strategies to deliver impactful results while prioritizing user privacy with experts from Semasio. You’ll find out:

  • The impact of ID uncertainty on ad targeting in light of delayed cookie deprecation
  • How identifiability and privacy-centric targeting approaches can coexist
  • Strategies for maintaining reach and identifiability without compromising privacy”.

Privacy-Centric Targeting Strategies That Deliver

Adweek

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