MOZ has announced the launch of ‘Moz AI’,  a new set of AI-enabled tools and features to be available across all MOZ products.

Dr. Peter J. Meyers says, “Moz products have leveraged machine learning (ML) and natural language processing (NLP) for many years, but advances in large language models (LLMs) presented new opportunities — and risks. Our team decided two things early on. First, we would start learning and experimenting, but we would wait to release product features until we felt like we had real value to offer. Second, we would focus on enabling SEOs to do their jobs better and faster, what I like to call “Augmented Intelligence.” We want to enable your human intelligence and insights, not replace them.

Search Intent — AI insights + SEO experience

Searchers arrive at our sites at many stages of their journey, from just starting to ask questions to needing to buy yesterday. This classic problem of funnel-based intent (Informational, Navigational, Commercial, and Transactional) can be surprisingly challenging, and we’ve honestly tabled it in the past due to results that just weren’t up to our standards.”

Moz AI: Introducing Augmented Intelligence

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