Guide To Dominating Local Search Marketing [Guide]
Local search marketing focuses on optimizing a business’s online presence to attract customers from local searches on platforms like Google and Yelp. It involves strategies such as managing local listings, collecting reviews, and using location-specific keywords.
Search Engine Journal has published the ‘Guide To Dominating Local Search Marketing’.
The SEJ team says, “As search evolves, many marketers are worried about their brand remaining visible online. While AI-generated search experiences are so new, we do know that now isn’t the time to make any drastic changes to your search marketing strategies.
You can test how your brand appears in generative AI (genAI) results (what we’ve dubbed GAIRs), but there’s no reason to sound an alarm — at least not yet.
Today, nearly three-quarters of consumers conduct local searches at least once a week. Similarly, in the U.S., over 800 million monthly searches contain some variation of “near me,” and more than 5 million keywords are related to “near me.”
Focusing on conventional local SEO efforts is the best way for your brand to ensure its visibility in traditional and GAIRs.”
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