AI Agents: The Future Marketers You Can’t Afford to Ignore [Podcast]
AI agents are autonomous programs that perform tasks on behalf of users, leveraging machine learning to adapt and improve over time. They enhance efficiency and decision-making in various fields by processing vast amounts of data and executing complex operations independently.
HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘AI Agents: The Future Marketers You Can’t Afford to Ignore’.
The video covers the following:
AI agents will transform marketing.
Google claims support for publishers, but undermines them.
AI impact on search discussed; significant future shift.
Google shifts from search to action engine.
Creating content to train bots for indexing.
AI will create personalized advertising variants for marketers.
AI will create ads – future of marketing.
AI agents improve with context from browsers.
LLM strategy, prioritizing search and brand appearance.
IM News Watch is compensated for the ads it shows, either when the product owner places the ad or when someone purchases a product from the ad or both.
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