This is a reminder for the Adweek webinar to be held on June 11, 2024. 

Marketing measurement is crucial for assessing the effectiveness of campaigns and optimizing future strategies based on data-driven insights. It enables businesses to allocate resources efficiently, ensuring maximum ROI and sustained growth.

Adweek is hosting a webinar ‘The Future of Measurement: Use AI to Elevate Marketing ROI’ on Tuesday, June 11, 2024, at 1.00 pm ET.

The Adweek team says, “Get insights into what marketers are doing to boost their ROI and deliver growth from Igor Skokan, marketing science director at Meta, and Henrik Busch, CEO of Kantar Global Analytics. You’ll find out:

  • How to best equip your brand for efficient marketing ROI measurement and prioritization of marketing activities
  • The optimal data-driven techniques to predict the performance and impact of media activities
  • Strategies to transform MMM results into actionable recommendations for optimizing marketing spending and maximizing ROI”.

The Future of Measurement: Use AI to Elevate Marketing ROI

Adweek

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