B2B Lead Generation involves strategies to identify and attract potential business clients, using tactics like content marketing, networking, and targeted outreach. Its goal is to nurture prospects through the sales funnel, converting them into long-term customers.

Orbit Media Studios has published a new video ‘Advanced B2B Lead Generation: These 3 Strategies Use AI, GA4 and Session Recordings’ featuring Andy Crestodina.

The Orbit Media team says, “In this video, Andy Crestodina from Orbit Media go beyond the usual lead generation and conversion optimization best practices. He dives into advanced B2B lead generation strategies using cutting-edge tools.

  • How to use AI to find “deal-breakers” and anxieties that you didn’t address on your webpages
  • How to use GA4 to find the highest-converting combinations of landing pages and traffic sources
  • How to use screen recordings of contact page visits to review (and fix) form issues”

Orbit Media Studios

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