SEJ Shares 15 Ways To Improve Conversion Rates
Conversion Rate Optimization (CRO) enhances a website’s effectiveness in turning visitors into customers by analyzing user behavior and implementing strategic changes. Techniques include A/B testing, improving site design, and refining calls-to-action to boost overall performance.
Search Engine Journal contributor Brooke Osmundson has published an article 15 ways to improve your conversion rates in Google ads.
She says, “Read on to understand how these strategies will help you turn your clicks into conversions.
1. Implement Proper Conversion Tracking
This first one seems like a no-brainer, but it’s often overlooked by many accounts.
The only way to understand whether your Google Ads campaigns are performing or not performing is to properly set up conversion tracking.
The most common ways Google Ads conversion tracking is implemented is through:
- The Google tag in Google Ads.
- Importing conversion events from GA4.
- Through Google Tag Manager.
The other key component to proper conversion tracking is identifying what conversions make sense to track.”
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