Influencer marketing leverages the reach and credibility of popular personalities on social media to promote products or services to their engaged audiences. It is a powerful strategy that combines the authenticity of personal endorsements with the broad visibility of digital platforms.

HubSpot has published a new video ‘Influencer Marketing is over (and what it means for you)’.

The HubSpot team says, “In today’s video on hubSpot Marketing, we’re diving into the fascinating world of influencer marketing and how it’s evolving faster than ever. Say goodbye to the old guard and hello to the new wave of “average” influencers. Explore why the sparkle has faded for many big influencers and what that means for the future of influencer marketing.

We’ll break down what really matters now – storytelling, unique perspectives, and providing value in influencer marketing. Forget follower counts – it’s all about engagement and impact in influencer marketing! Want to collaborate with influencers in influencer marketing? We’ve got you covered with essential tips for finding the perfect match and striking fair deals. Let’s navigate this influencer marketing evolution together!”

HubSpot

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