A 9-Step Guide to Writing an SEO Proposal [Guide]
An SEO proposal is crucial as it outlines a strategic plan to improve a website’s visibility on search engines, driving organic traffic and increasing conversions. It provides a roadmap for implementing effective SEO tactics, ensuring all stakeholders understand the objectives and expected outcomes.
HubSpot has published ‘A 9-Step Guide to Writing an SEO Proposal’ with a template.
Laura M. Browning says, “Everybody handles SEO proposals a little differently, but there are some clear do’s and don’ts — including one piece of advice that every single expert mentioned.
1. Goals: Begin your proposal with a few key goals, which you’ll define based on technical research and getting to know your client and their needs.
Your job as an SEO professional, after a discovery call with the potential client, is to identify what problems you can solve for them. This usually begins with a website audit.
“I always start with an audit, because I can’t improve something if I don’t know what’s going on,” Merove Heifetz, founder and chief digital strategist of Acquisition Digital, tells me. “The audit is really foundational.”
Brent D. Payne, founder and CEO of Loud Interactive, shared a little bit about his audit process. He begins by looking at the client’s Google Search Console for current rankings and traffic. He also likes to get clients’ revenue models to see “how many dollars they typically get from a web visitor.”
Armed with this data, he spends several hours doing keyword research using tools like Ahrefs and SEMrush, and uses AI to organize keywords into categories and subcategories. The result is a massive spreadsheet — we’re talking 50,000 or 60,000 lines of data — that reveals strengths and opportunities.”
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