HubSpot Shares Influencer and Content Trends
Forget SEO, focus on influencers! Micro-influencers and authentic content are building trust and driving engagement in the age of creator-powered marketing. B2B is even getting in on the act, with creators becoming the new face of business.
HubSpot contributor Kipp Bodnar has published an article featuring influencer and content trends redefining marketing in 2024.
He says, “Here are 6 trends that Kieran and I are seeing on the rise in a post-SEO world.
Post-SEO Content and Influencer Trends
1. B2B Creators & Creator Channels
Even before the algorithm updates, marketing channels like Google search and paid ads were becoming less effective at driving exponential growth in traffic. Meanwhile, platforms favoring creators and indirect conversions, such as podcasts, TikTok, Instagram, and YouTube, are gaining traction. Why? “Because B2B is having its creator moment,” says Kieran.
Creator-focused channels prioritize personalities over brands, fostering person-to-person connections between customers and products or services. Particularly for B2B companies, integrating creator-led strategies — whether through influencer partnerships or hiring creators in-house — is now crucial.”
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