AI skills in marketing are essential for leveraging data-driven insights, automating tasks, and personalizing customer experiences, leading to more effective and efficient campaigns. Mastering AI technologies enables marketers to stay competitive, adapt to evolving trends, and make informed decisions that boost ROI and customer satisfaction.

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Watch These 33 Minutes To Become An AI Expert’.

This video covers the following:

  • Startups show fluctuating employee numbers, AI’s impact.
  • AI tries to please, needs guidance and training.
  • Kieran, consider AI’s second-order impacts on attention.
  • Utilize AI to analyze and scale creative testing.
  • AI assists in all aspects of marketing.
  • Useful for experiment framework, reshaping marketing, sales evolution.
  • AI in sales not ready for complexity.
  • Tools for identifying best fit customers in sales.
  • Training AI to mimic customers.

HubSpot

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