Effective SEO strategies boost website visibility and search engine rankings, driving organic traffic. They enhance user experience and credibility, leading to higher conversion rates and sustained online growth.

Semrush contributor Padrig Jones has published an article featuring top 10 SEO rules to improve your Google rankings.

He says, “The goal of search engine optimization (SEO) is to get Google to serve your webpage links whenever a user enters a related search query.

Although there isn’t a fixed blueprint that can guarantee you top rankings, there are several SEO best practices (which you might think of as SEO rules) that will increase your chances of ranking well in unpaid results.

With that in mind, let’s dive in.

10 SEO Rules That Can Help You Rank

These are the top best practices that can help your site rank organically (i.e., for free):

1. Ensure Google Can Find and Index Your Site

Google needs to crawl (i.e., find) and index (i.e., store) your pages to rank them in its search results. Which is why you need to ensure there aren’t any issues affecting these processes.

One way to monitor this is with Google Search Console (follow the steps in the guide if you need to create an account).”

Top 10 SEO Rules to Improve Your Google Rankings

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