Effective content marketing tactics include creating high-quality, valuable content that addresses the needs and interests of your target audience. Additionally, leveraging SEO strategies and social media platforms can enhance visibility and engagement, driving traffic and conversions.

Ahrefs has shared 12 field-tested content marketing tactics.

Mateusz Makosiewicz says, “In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you the proof.

1. Target low-competition keywords to rank faster

Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors).

By focusing on these less competitive terms, you can achieve higher search engine rankings faster and with less effort; and the higher the rankings, generally the more traffic lands on your site. This makes low-competition keywords a perfect SEO tactic for new sites and sites without a strong backlink profile.”

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