Building Customer Loyalty With Email
Customer loyalty is crucial for businesses as it drives repeat sales, reducing the cost of acquiring new customers. Loyal customers also act as brand ambassadors, promoting the company through word-of-mouth and increasing overall market trust and credibility.
MarTech contributor Alexander Melone has published an article featuring four tips to build customer loyalty with email.
He says, “Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s important to stop referring to leads as “prospects” and start treating them like real people.
1. Warm it up
The first rule of cold emailing? Avoid it if you can. By creating signup overlays and double opt-ins instead, you’ll be speaking to a willing audience already interested in what you have to say. Best of all, you won’t waste time chasing after leads who may be more annoyed than anything else when they see your emails.
In essence, connecting with willing subscribers creates relationships you can build on. It’s the difference between handing out flyers and putting up a stall: one wastes everyone’s time, while the other invites people to find out more.”
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