Black Friday 2024, set for November 29th, promises incredible in-store and online deals, marking the beginning of the holiday shopping season. Cyber Monday, following on December 2nd, extends the sales frenzy with a focus on exclusive online discounts and tech bargains.

MarTech has published an article on winning Black Friday and Cyber Monday in 2024.

The MarTech team says, ”

After celebrating the triumphs of 2023’s record-breaking Black Friday/Cyber Monday (BFCM) period, savvy marketers are already turning their attention to 2024’s critical holiday shopping season. In our BFCM playbook, we reveal data-driven predictions for the upcoming season, highlight crucial dates to mark on your calendar, and share proactive strategies you can implement today to ensure you’re in prime position by the time the autumn leaves start to fall. Read on for three tactics to consider or download the ebook here.

Be cognizant of cart abandonment behavior

Key stats to keep in mind:

  •  20-30% lift in marketing opt-in rates ahead of BFCM.
  • 19% of shoppers abandoned their carts to find a better deal elsewhere.
  • 14.9% of shoppers abandoned their carts to see if a product would go on sale.”

How to win Black Friday and Cyber Monday in 2024

MarTech

Sharing is caring