SEJ Lists Eight PPC Ad Networks
Search Engine Journal contributor Lisa Raehsler has published an article featuring the eight best PPC ad networks.
She says, “While we refer to the following as “PPC” ad networks, each offers multiple pricing options for pay-per-click, impressions, video views, or conversions. We are exploring popular paid media ads.
1. Google Ads
Google Ads is the most popular ad network due to the immense reach of ads and its broad range of users. As the world’s leading search engine, Google offers incredible opportunities for advertisers.
It uses search and the power of the websites on the Google Display Network (GDN), which consists of more than 2 million websites, videos, and apps on which display ads can appear.
Audience targeting on the display network includes remarketing, in-market audiences, customer match, and more.”
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