Comparing your website with competitors is vital for identifying strengths and weaknesses, allowing you to improve user experience and stay competitive. It helps uncover market trends and best practices, guiding strategic enhancements to boost traffic and conversions.

Semrush contributor Dana Nicole has published an article highlighting six ways to compare your websites with competitors.

She says, “Knowing how to compare websites can give you key insights into your competitors’ business strategies. To see what does and doesn’t work.

Comparing websites helps you discover new ways to grow your site’s organic traffic—traffic from unpaid search results. Also called SEO traffic.

For example, you could find new keywords to target. So you potentially appear in more search queries and increase traffic to your site.

Or, you could identify sites you want to contact to acquire backlinks—links from external sites that point to your domain.

High-quality links from reputable websites can improve your SEO rankings for your target keywords.”

6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)

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