Three Tips For Marketing To Marketers
Marketing is a challenging profession due to its need for continuous adaptation to evolving consumer behaviors and market trends. It requires a strategic blend of creativity, data analysis, and technological proficiency to stay competitive and deliver impactful campaigns.
Content Marketing Institute contributor Robert Rose has published a research-backed article on marketing to marketers.
He says, “I know you hear a lot about using video and audio to engage buyers — I do, too. And those formats have their place. However, most marketers (55%) still prefer to consume work-related content by reading online. Far fewer say they prefer watching videos (26%), listening (11%), or reading print (8%) for work.
Email is still one of the most viable ways to reach marketers. Nearly all marketers (98%) subscribe to work-related email newsletters, and almost half (49%) subscribe to more than five.
Of the top five content types marketers use to research tools, technologies, or services, three involve the written word. Again, nearly all marketers (94%) read online articles when researching new solutions. Another 81% use product reviews, and 75% use case studies.”
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