12 Field-Tested Content Marketing Tactics [Guide]
Content marketing is crucial for building brand awareness and trust by providing valuable, relevant information to target audiences. It helps attract and retain customers, ultimately driving profitable customer action and business growth.
Ahrefs has published a new guide ’12 Field-Tested Content Marketing Tactics’.
Mateusz Makosiewicz says, “In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you the proof.
1. Target low-competition keywords to rank faster
Generally speaking, low-competition keywords are search terms where you likely don’t need many backlinks to rank on the first page of Google (backlinks are one of the most important ranking factors).
By focusing on these less competitive terms, you can achieve higher search engine rankings faster and with less effort; and the higher the rankings, generally the more traffic lands on your site. This makes low-competition keywords a perfect SEO tactic for new sites and sites without a strong backlink profile.”
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