Personalization in marketing enhances customer engagement by delivering tailored content that meets individual preferences, leading to higher conversion rates. It builds brand loyalty by making customers feel valued and understood, fostering long-term relationships.

Digital Marketing Depot is hosting a webinar ‘How Brands Are Turning Personalization Into A Value Exchange With Customers’ on Tuesday, June 25, 2024, at 1.00 pm EDT.

The DMD team says, “Join Deloitte Digital’s Leala Crawford, managing director, and Will Pickard, senior manager, to learn about our research findings and how to assess and activate the appropriate depth and breadth of personalization for your brand. You’ll find out:

  • What kind of tangible benefits consumers expect from personalization
  • Which touch points and channels most deeply influence different generational groups
  • How preferences for personalized marketing and advertising have shifted in the past two years
  • How improved tactics can impact customer conversion rates, order values and other key metrics
  • What it takes to instill the right teams, tools and strategic focus to accelerate meaningful outcomes”.

How Brands Are Turning Personalization Into A Value Exchange With Customers

Digital Marketing Depot

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