How To Build A Lead Generation Plan
Lead generation is crucial for identifying potential customers and nurturing them into loyal clients, driving business growth. It enhances the sales pipeline by continuously attracting and converting prospects, ensuring a steady stream of revenue opportunities.
Search Engine Journal contributor Ben Steele has published an article on building a lead generation plan.
He says, “You must communicate with leads correctly to provide a good experience and move toward a sale. What that looks like depends on what problems they face, their proximity to readiness to purchase, and how they became a lead.
You need to know exactly what information you need from leads and how to use it to provide them with a good experience.
This helps you understand how to treat leads based on how they first interact with you – and which next steps you can reasonably ask for.
Starting this way also helps you build content that is attractive to leads in the first place. Pushing this line of thought further eventually gets you to SEO content, where it’s helpful to understand people’s specific problems and the intent behind their searches before you begin writing.”
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