Connected TV’s digital marketing DNA supports hyper-specific targeting capabilities, but using traditional audience-building methods on the channel can lead to wasting impressions on households uninterested in your product or service.

Adweek is hosting a webinar ‘The State of CTV Ad Targeting’ on Thursday, July 11, 2024, at 1.00 pm ET.

The Adweek team says, “Get insights into the current state of CTV ad targeting—including the latest developments in AI’s role—from Lauren Reedy, solutions architect at MNTN. You’ll find out:

  • How CTV can boost performance across all of your ad channels
  • The benefits of its continued digital evolution
  • The strategies you need to find, reach and convert your next life-long customers”.

The State of CTV Ad Targeting

Adweek

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