Technology is vital in marketing as it enables precise targeting and personalized customer experiences through data analytics and automation tools. It also facilitates multi-channel strategies, ensuring a cohesive and dynamic brand presence across various digital platforms.

Content Marketing Institute contributor Ann Gynn has published an article on using technology to unlock content and marketing potential.

She says, “Two brains are better than one.

Embracing the machine brain of technology as a partner with the human brains of content marketers lets you do things for your audience and brand that you could only imagine or considered too resource-intensive just a few years ago.

These examples of what’s possible with tech-human collaborations today and in the future — and what marketers should do about them — come from the experts who spoke at the recent ContentTECH Summit. You can still register (free) to go more in-depth and watch their sessions on demand.

Establish a single source of truth

“Your brand is your personality and your story. It’s how you stand out in that crowded marketplace,” says Ariana Keil, senior growth marketer at Canto.

But too often, that story gets jumbled across a customer’s journey. The prospect sees one personality on the brand’s social media and another in the deck a salesperson sent to them. That problem compounds itself each of the seven times a customer typically sees your messaging before taking the desired action.”

How To Use Technology To Unlock Content and Marketing Potential

Content Marketing Institute

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