Image SEO is crucial for enhancing your website’s visibility on search engines, leading to increased organic traffic. Optimized images improve page load speed and user experience, significantly boosting your site’s overall performance and engagement.

Search Engine Journal’s Loren Baker has published an article featuring 12 important image SEO tips.

He says, “Image optimization is a set of techniques for increasing visibility in search engine results pages (SERPs) based on our knowledge of how search engines crawl, understand, and rank images.

This involves compressing images to reduce load times, using responsive images for different screen sizes, implementing lazy loading, adding relevant alt text for a better user experience, using descriptive file names, and implementing structured data for images.

With this background, let’s dig into each optimization tip below.

1. Choose The Right Image Format

There are dozens of image formats available, but Google search supports only these formats: JPEG, PNG, WebP, BMP, GIF, and SVG.

Let’s understand the differences between these formats and how they impact your website and SEO.

  • PNG: Uses lossless compression, meaning no image data is lost. Thus, it produces better-quality images and supports transparency, but it comes with a larger file size and is ideal for printing.”

12 Important Image SEO Tips You Need To Know

Search Engine Journal

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