Digital Asset Management (DAM) streamlines the organization, storage, and retrieval of digital content, enhancing marketing efficiency and consistency. By centralizing assets, DAM systems ensure that teams can quickly access and repurpose high-quality content, driving cohesive brand messaging across all channels.

MarTech contributor Pamela Parker has published an article explaining the role of digital asset management in marketing.

She says, “A DAM appends these assets with metadata that provide information on anything a marketer might want to know before using the asset, such as:

  • Does the company own the perpetual rights to use a photograph and in what markets?
  • Has the legal team approved the latest version of a video?
  • Has an infographic or whitepaper been checked to ensure it complies with the brand’s design standards?

How do companies use DAM?

Enterprises use DAMs in a variety of ways. Marketing agencies leverage DAM technology to help clients maintain consistency across content and assets produced in-house and by partners.

B2B businesses might use DAMs differently, drawing on the benefits of a centralized hub for sales collateral and event marketing materials. DAMs are also integrated with others”.

What is digital asset management and how can it help you?

MarTech

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