A well-defined social media strategy is crucial for building a cohesive brand presence and engaging effectively with your target audience. It ensures consistent messaging, maximizes reach, and drives meaningful interactions that contribute to business growth.

Digital Marketing Institute contributor Clodagh O’Brien has published an article featuring useful tips on creating a social media strategy that drives brand awareness & ROI.

He says, “You may have run a successful social media campaign or got great engagement on your posted content. That one-off success is achievable.

However, the difficult part of social media marketing is consistency. Do you understand why that campaign or post succeeded? Can you replicate it easily?

It may be daunting to think about creating a social media strategy, but it will provide your business with many tangible benefits.

  • A direction for all your social media activities
  • Improve brand awareness
  • Offer social customer service and support
  • Enhance targeting across audiences and platforms (e.g. your Facebook audience will be very different to your TikTok one)”.

How to Create the Ultimate Social Media Strategy that Drives Brand Awareness & ROI

Digital Marketing Institute
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