A major leak of internal Google Search ranking documentation has created a stir within the SEO community. This breach, revealing over 14,000 potential ranking factors, offers an unprecedented glimpse into the intricacies of Google’s closely guarded search ranking system.

Digital Marketing Institute contributor Clark Boyd has published an article featuring 10 insights for digital marketers from the Google API documentation leak.

He says, “This tantalizing glimpse behind the curtain this story has given us has implications for every marketer. We have rounded up the ten most important findings below.

10 things every marketer should know, and do

1. ‘Domain Authority’ exists – sort of

Google evaluates the overall authority of a website using a metric called “siteAuthority.” This metric assesses the trustworthiness and credibility of a website, which significantly influences the rankings of its individual pages. A higher siteAuthority indicates that a website is more likely to rank well in search results, as it is seen as a reliable and authoritative source.

Actions: 

  • Build a credible site with high-quality, valuable content.
  • Attract reputable backlinks from industry-leading websites.
  • Ensure your site is technically sound, with a user-friendly design and regular updates.”

The Google API Documentation Leak: 10 Insights for Digital Marketers

Digital Marketing Institute

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