Affiliate marketing offers the advantage of cost-effectiveness, as businesses pay only for successful conversions. It also expands reach and boosts sales through a network of partners who promote products to diverse and targeted audiences. HubSpot contributor Dorissa Saint-Juste has published an article featuring 50+ of the best affiliate programs that pay the highest commission. She says, “Nancy Harnett, Head of Affiliate Marketing at HubSpot, says an excellent affiliate partner is someone who is committed to mutual growth, has a proven track record of driving high-quality leads or sales,... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘Creating a Sustainable Instagram Strategy in Five Easy Steps’ featuring Lucas O’Keefe. This episode covers the following: Why Marketers and Creators Struggle With Instagram Marketing Defining a Sustainable Instagram Marketing Strategy Creating a Sustainable Instagram Strategy Step 1: Identify Your Ideal Follower Creating a Sustainable Instagram Strategy Step 2: Choose the Right Content Format for Your Message... [...]

This is a reminder for the DMD webinar to be held on June 24, 2024.  Personalization in marketing enhances customer engagement by delivering tailored content that meets individual preferences, leading to higher conversion rates. It builds brand loyalty by making customers feel valued and understood, fostering long-term relationships. Digital Marketing Depot is hosting a webinar ‘How Brands Are Turning Personalization Into A Value Exchange With Customers’ on Tuesday, June 25, 2024, at 1.00 pm EDT. The DMD team says, “Join Deloitte Digital’s Leala Crawford, managing director,... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘How Do You Win Big On A Small Budget? (2024 Marketing Strategy)’. This video covers the following: Psychiatrist discusses revolutionary approach to marketing. Marketing seeks efficiency while facing measurement challenges. Importance of taking action without guaranteed outcomes. Manage CEO by playing offense, not defense. Measurable things make tying dollars to results difficult. New skill set for marketers to learn.... [...]

Digital Asset Management (DAM) streamlines the organization, storage, and retrieval of digital content, enhancing marketing efficiency and consistency. By centralizing assets, DAM systems ensure that teams can quickly access and repurpose high-quality content, driving cohesive brand messaging across all channels. MarTech contributor Pamela Parker has published an article explaining the role of digital asset management in marketing. She says, “A DAM appends these assets with metadata that provide information on anything a marketer might want to know before using the asset, such as: Does the... [...]

Craigslist Traffic Loopholeshares a jaw-dropping method to turn Craigslist into a source for generating massive leads and boosting sales. It’s so simple anyone can do it, even if you’re just starting out. Here’s what you’ll discover in Craigslist Traffic Loophole: ➤ Step-by-Step Mastery: Instructions to set this up with ease ➤ Maximum Exposure: How to set up your Craigslist for ultimate visibility ➤ Stand Out Secrets of Insiders: The tweaks that make you get a ton of views and sales ➤ Real Success: True stories of how we’ve turned this hack into results But here’s the thing... [...]

Technology is vital in marketing as it enables precise targeting and personalized customer experiences through data analytics and automation tools. It also facilitates multi-channel strategies, ensuring a cohesive and dynamic brand presence across various digital platforms. Content Marketing Institute contributor Ann Gynn has published an article on using technology to unlock content and marketing potential. She says, “Two brains are better than one. Embracing the machine brain of technology as a partner with the human brains of content marketers lets you do things for your audience and brand... [...]

Image SEO is crucial for enhancing your website’s visibility on search engines, leading to increased organic traffic. Optimized images improve page load speed and user experience, significantly boosting your site’s overall performance and engagement. Search Engine Journal’s Loren Baker has published an article featuring 12 important image SEO tips. He says, “Image optimization is a set of techniques for increasing visibility in search engine results pages (SERPs) based on our knowledge of how search engines crawl, understand, and rank images. This involves compressing images... [...]

Red Bull’s marketing strategy is renowned for its focus on extreme sports and adventure, effectively associating the brand with high-energy activities. Their innovative content marketing, including sponsoring major events and creating engaging multimedia content, has significantly boosted their global brand recognition and loyalty. HubSpot contributor Kipp Bodnar has published an article featuring the marketing techniques behind Red Bull’s $16 billion success.  He says, “As discussed in a recent episode of Marketing Against the Grain, here are some of the most innovative strategies... [...]

Content marketing is crucial for building brand awareness and trust by providing valuable, relevant information to target audiences. It helps attract and retain customers, ultimately driving profitable customer action and business growth. Ahrefs has published a new guide ’12 Field-Tested Content Marketing Tactics’. Mateusz Makosiewicz says, “In this guide, we’re diving into twelve content marketing tactics we’ve tested and continue to use with some decent results. We know they work, and we’re excited to show you the proof. 1. Target low-competition keywords to rank faster Generally... [...]