Website accessibility ensures that all users, including those with disabilities, can navigate and interact with websites effectively. It involves designing and developing web content that is usable by people with various physical, cognitive, and sensory impairments. Semrush contributor Luke Harsel has published an article featuring five steps to check website accessibility. He says, “These are ways you can review and improve your website accessibility manually. These are a useful starting point for accessibility, but should be built upon to maximize inclusivity. 1. Add Closed Captioning for... [...]

Lead generation is crucial for identifying potential customers and nurturing them into loyal clients, driving business growth. It enhances the sales pipeline by continuously attracting and converting prospects, ensuring a steady stream of revenue opportunities. Search Engine Journal contributor Ben Steele has published an article on building a lead generation plan. He says, “You must communicate with leads correctly to provide a good experience and move toward a sale. What that looks like depends on what problems they face, their proximity to readiness to purchase, and how they became a... [...]

If you need a product to sell, AIContentOrganizer may be just what you’re looking for. Organizing an eBook with ChatGPT could be a tedious job. But not anymore. This Windows Software (with Resale Rights) allows you and your customers to easily organize ChatGPT content to become more productive and focused. Yes, you will be able to use AIContentOrganizer as: a. A Lead Magnet, b. A Bonus For Other Products, c. Or a product to sell. However you use it, your customers will love to get software like this. (By the way, when you get AIContentOrganizer, you will also get Resale Rights to a to a... [...]

The latest Ahrefs Podcast episode is titled ‘Tackling Content Chaos & Mastering Message Testing’. Tim Soulo met with the king of CRO to discuss building multiple brands, the importance of in-person events, and how to know when it’s time to pivot your business model. Ahrefs  [...]

Using Instagram for marketing leverages its highly visual platform to showcase products and services, capturing the attention of a vast, engaged audience. It enhances brand visibility and customer interaction through features like Stories and Reels, driving higher engagement and conversion rates. HubSpot contributor Jana Rumberger has published an article highlighting the best time to post on Instagram in 2024. She says, “If you’re new to social media, you may think you should just start posting at different times of day and document your performance post-by-post — but that’s pretty... [...]

Personalization in marketing enhances customer engagement by delivering tailored content that meets individual preferences, leading to higher conversion rates. It builds brand loyalty by making customers feel valued and understood, fostering long-term relationships. Digital Marketing Depot is hosting a webinar ‘How Brands Are Turning Personalization Into A Value Exchange With Customers’ on Tuesday, June 25, 2024, at 1.00 pm EDT. The DMD team says, “Join Deloitte Digital’s Leala Crawford, managing director, and Will Pickard, senior manager, to learn about our research findings... [...]

Ranking websites using ChatGPT involves leveraging its advanced natural language processing capabilities to optimize content for SEO. This process enhances search engine visibility, driving more traffic and improving overall website performance. Copyblogger contributor Megan Mahoney has published an article featuring 10 strategies to rank your websites in ChatGPT. She says, “There are plenty of ways you can improve your website’s ranking in ChatGPT, but we selected the strategies below for a few reasons: Each strategy produces compounding results. Even as ChatGPT evolves, it will always... [...]

HubSpot has published a new video ‘4 Things I Wish I Knew Before Becoming an Entrepreneur’. The HubSpot team says, “I’m spilling the tea on the 4 things I wish I knew before diving into the wild world of entrepreneurship. Discover why having a solid routine is the secret sauce to staying sane and productive. And spoiler alert: Your income won’t be consistent! Learn how to navigate the ups and downs and keep your finances in check. These days, a great website isn’t enough so find out how to drive traffic and attract... [...]

Connected TV’s digital marketing DNA supports hyper-specific targeting capabilities, but using traditional audience-building methods on the channel can lead to wasting impressions on households uninterested in your product or service. Adweek is hosting a webinar ‘The State of CTV Ad Targeting’ on Thursday, July 11, 2024, at 1.00 pm ET. The Adweek team says, “Get insights into the current state of CTV ad targeting—including the latest developments in AI’s role—from Lauren Reedy, solutions architect at MNTN. You’ll find out: How CTV can boost performance across all of... [...]

Social Media Examiner has published the latest Social Media Marketing Podcast episode ‘How to White-Label Your Agency Services’ featuring Jackie Benjamin. This episode covers the following: Why White-Label Marketing Is Beneficial for Marketing Agencies How to Start Offering Your Services as White-Label Solutions to Other Agencies How to Set Up Your White-Label Services for Success How to Determine Which of Your Services are Suitable for White-Labeling How to Price Your White-Label Services How to... [...]