SEO brings more visitors to your site by ranking you higher in search results, and it can also improve your site’s usability for a better user experience.

MOZ has published the latest episode of the Whiteboard Friday video ‘The Value of SEO Beyond Traffic and Leads’ featuring Helen Pollitt.

The MOZ team says, “How can we reposition SEO as being the foundation of a good website, and not something you can just turn on and forget? Learn more about how to communicate the value of SEO beyond traffic and leads.”

MOZ

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