Newsletter marketing is crucial for maintaining regular communication with customers, fostering brand loyalty, and driving engagement. It provides a direct channel to share updates, promotions, and valuable content, keeping your audience informed and connected.

AWeber has published a new video ‘How to remove boring from your newsletter’ featuring useful tips on making your newsletters more interesting.

The AWeber team says, “When Sean and I took a hard look at engagement rates for this newsletter in early 2023, it was clear from stubbornly low open and response rates that our readers were not finding our emails interesting or helpful enough. We made it our personal mission to figure out how to make our newsletter interesting enough that folks would read. Our first step was to take a look at the newsletters we read every day, and compare them to what we were sending.”

AWeber

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