Using Emotion-Driven SEO To Close More Sales
Emotion-Driven SEO leverages emotional triggers to create compelling content that resonates with users, enhancing engagement and driving organic traffic. By understanding and tapping into audience emotions, marketers can craft more impactful and shareable content, leading to better SEO performance.
MOZ contributor Tasmin Lofthouse has published an article explaining how to close more sales with emotion-driven SEO.
She says, “When you really dig deep into the fundamentals of SEO, it has everything to do with emotion.
Search engines use complex, ever-changing algorithms to make sure they are serving the most relevant and highest-quality results for people’s search queries in the search engine result pages (SERPs).
How search engines work is far more nuanced than what I can capture in a single sentence. But, if we know the purpose of search engine algorithms is to deliver the most relevant results to the questions being asked, we can fairly assume it’s about keeping the searcher happy. They ask something, and the search engine provides the answer.
In turn, SEO is about understanding those search algorithms so you can optimize your websites, web pages, and content to rank higher in search engines.
This means you have to create content that aligns with what the searcher is looking for.”
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