How Will You Turn to Face AI Change? [Video]
Content Marketing Institute has published a new video ‘How Will You Turn to Face AI Change?’.
The CMI team says, “Recent Andreessen Horowitz (aka A16z) research predicts skyrocketing budgets, spending, and experimentation around the use of generative AI tools in marketing. Robert Rose says A16z has good reason to hype an investment in AI-powered content operations. However, instead of pouring a budget into building AI models and use cases, Robert recommends investing in change management first.”
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