In 2024, Google continues to dominate as the top search engine, offering extensive features and a vast database. Microsoft Bing follows as a strong competitor, enhanced by AI integrations and expanding global reach.

HubSpot contributor Laura M. Browning has published an article featuring the top search engines of 2024. The list also includes 17 Google alternatives.

She says, “I averaged each search engine’s market share over 12 months with data from Statcounter GlobalStats, unless otherwise noted.

1. Google

Google dominates in the US, handling 60% of all search queries — but that still presents a huge opportunity for marketers to reach the other 40%.

It’s the logical place to start for marketing, running paid marketing campaigns, and developing organic traffic strategies.

2. Microsoft Bing

Microsoft Bing trails at a distant second with an overall average of 3.23% of the market share worldwide and just 0.55% on mobile. This engine also powers Yahoo!, the U.S.’s third-biggest search engine.

Bing’s search pages look similar to Google’s, with the same categories and a similar white background, with blue links and green URLs.”

The Top Search Engines in 2024 [Including 17 Google Alternatives]

HubSpot

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