The Ultimate Guide to Brand Awareness [Guide]
Brand awareness is crucial as it helps consumers recognize and recall your brand, distinguishing it from competitors. High brand awareness fosters trust and loyalty, leading to increased customer retention and market share.
HubSpot has published ‘The Ultimate Guide to Brand Awareness’ featuring useful advice on how to use it for improving marketing efforts, consumer perception, and revenue.
Allie Decker says, “In a world where consumers rely on extensive research and others’ opinions before making a purchase, brand trust is everything. Once consumers bond with your brand, they’re likely to make repeat purchases with little to no forethought.
With this comes loyalty. Brand awareness establishes that this trust and trust creates loyalty.
When you put a proverbial face to your brand name, consumers can trust easier. Brand awareness efforts give your brand a personality and outlet to be sincere, receive feedback, and tell a story. These are ways that we, as humans, build trust with one another. The human/brand relationship isn’t any different.
Brand awareness creates associations.
When you’ve had a paper cut, I bet you’ve put on a Band-Aid. When you had a pressing question, I’m sure you’ve Googled it. When you needed to make a few copies, I’m guessing that you Xeroxed them. And when you’ve packed for a nice picnic, I’m willing to bet you grabbed a Coke to drink.”
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