DMI’s Salary Guides for Digital Marketers
Digital marketing as a profession involves utilizing online platforms and strategies to promote brands, products, and services, driving engagement and sales. It combines creativity with analytical skills to optimize campaigns and measure their effectiveness in real-time.
Digital Marketing Institute contributor Emma Prunty has published an article featuring salary guides for digital marketers.
She says, “Check out the DMI Career Center for a broad array of webinars, toolkits, articles, interviews, podcasts, tips and techniques to help your digital marketing career. Then have a look through the Jobs Board.
1. USA Salary Guide
Overview: The US job market appears to be candidate-driven, with high demand for senior positions and cautious hiring due to economic uncertainties. AI and tech advancements require adaptable, tech-savvy candidates. While average salaries are stable, specialized roles in cities need better pay. Diversity and CSR initiatives continue to influence job choices. Expedited hiring and hybrid models are essential, with a preference for in-office roles among senior candidates. Freelancing is growing, especially in media and marketing. Effective retention strategies, including flexible work and professional development, are crucial.”
Salary Guides for Digital Marketers
