Explained: Crawl Budget for SEO
Crawl budget refers to the number of pages a search engine’s crawler can and wants to crawl on a website within a given timeframe. Efficiently managing your crawl budget ensures that important pages are indexed and updated regularly, improving your site’s search engine visibility.
Marilyn Wilkinson has published an article explaining crawl budget and how it is important for SEO.
She says, “There are billions of websites in the world. And search engines have limited resources—they can’t check every single site every day. So, they have to prioritize what and when to crawl.
Before we talk about how they do that, we need to discuss why this matters for your site’s SEO.
Why Is Crawl Budget Important for SEO?
Google first needs to crawl and then index your pages before they can rank. And everything needs to go smoothly with those processes for your content to show in search results.
That can significantly impact your organic traffic. And your overall business goals.
Most website owners don’t need to worry too much about crawl budget. Because Google is quite efficient at crawling websites.”
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