Can Marketers Win Google’s Rigged Search Game? [Answered]
Content Marketing Institute has published a new video answering the question ‘Can Marketers Win Google’s Rigged Search Game?’.
The CMI team says, “SparkToro released a new study on zero-click search, which reveals that 37% of users’ sessions begin and end with a single query on the search engine results page. Further, of the searches that do result in a click, nearly 30% go to another Alphabet-owned property. While the search game seems to be increasingly rigged in Google’s favor, Robert Rose still sees the potential for marketers to win by producing high-quality, informative content.”
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