The impact of AI on search is profound, enhancing accuracy and relevance through advanced algorithms and machine learning, leading to more personalized and efficient user experiences. Additionally, AI-powered search capabilities improve data retrieval and analysis, transforming how information is accessed and utilized across various sectors.

Search Engine Journal contributor Marie Haynes has published an article on how AI has changed search.

She says, “You’ll likely start with keyword research because we know that in order to appear relevant to a search engine, you need to write content that covers a topic thoroughly and uses keywords that are semantically related to your topic.

So much of the content that we have on the web today is borne from a process that looks like this:

  • Do keyword research to see what your competitors have written.
  • Create content that’s similar but perhaps a little bit better, or more comprehensive than theirs.
  • Do keyword research to see what other people have covered, but you have not included.
  • Create content that covers that stuff too.
  • Do People Also Ask research to find related questions to cover so that we can write content that looks even more relevant and comprehensive to search engines.”

AI Has Changed How Search Works

Search Engine Journal

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