Tips To Revitalize Your Old Content

Reusing old content can breathe new life into your existing materials, saving time and resources while maintaining audience engagement. By updating and repurposing previous content, you can ensure it remains relevant and continues to drive traffic and interest.

Content Marketing Institute contributor Robert Rose has published an article featuring useful tips on rebooting old content.

He says, “In The 4 C’s Formula: Your Building Blocks of Growth, entrepreneur coach Dan Sullivan talks about acquiring new capabilities (one of the titular 4 C’s). He writes that “a new capability creates confidence ahead of it, but it also rearranges everything behind it,” and any jump in capability “automatically transforms both the past and the future.”

Said more simply: When you acquire some new capability — like the ability to do content marketing well — you feel more confident about developing new content marketing projects. But that new ability also lets you reinterpret your past because it shows how your capabilities developed.

Your new perspectives let you — and other people — see your past in a better light. The great content you create tomorrow increases the value of the old content you put out yesterday.”

How To Reboot Your Old Content (and Create Future Treasures)