Writing helpful content involves providing clear, actionable information that addresses the needs and questions of your audience. By focusing on value and relevance, you can build trust and establish your authority in your field.

The latest The SERP’s Up SEO podcast episode is titled ‘Writing helpful content ain’t easy’.

The Wix team says, “is it so easy to get helpful content so wrong?

Wix’s Mordy Oberstein and Crystal Carter are joined by Search Engine Journal’s Managing Editor, Ben Steele to discuss why writing helpful content is not as easy as it sounds.

We get into some common pitfalls when writing helpful content and how to best avoid them so that your content can rank.

We’re extra “helpful” as we put some meat on Google’s advice to write “great content” on this week’s episode of the SERP’s Up SEO Podcast!”

Writing helpful content ain’t easy

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