This is a reminder for the SEJ webinar to be held on July 24, 2024.

In today’s competitive digital landscape, understanding the full impact of both organic and paid search efforts is crucial for driving effective marketing strategies.

Search Engine Journal is hosting a webinar ‘Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance’ on Wednesday, July 24, 2024, at 2.00 pm ET.

The SEJ team says, “Join us as we delve into the intricate relationship between organic and paid search channels, offering actionable insights for measuring success to maximize their combined potential.

We’re providing a comprehensive understanding of how to measure, analyze, and optimize holistic search marketing efforts, ensuring sustainable growth and superior ROI.

You’ll learn tips for:

  • Integrated Metrics and KPIs: Define and track key metrics to capture performance of organic and paid search, to make informed strategic decisions with a holistic view.
  • Attribution Models: Explore attribution models to understand the customer journey, identify influential touchpoints, and allocate budget effectively for maximum ROI.
  • Optimization Strategies: How to leverage data from organic and paid search to optimize campaigns and increase conversions.”

Holistic Search 2.0: Optimizing and Measuring Organic & Paid Performance

Search Engine Journal

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