Lead generation is the process of attracting and converting prospects into potential customers through various marketing strategies. This can involve tactics such as content marketing, social media engagement, and email campaigns to capture and nurture leads.

HubSpot has published a new video ‘How Lead Management Works In 2024’.

The HubSpot team says, “In this video, we’ll dive into the powerful features of HubSpot’s smart CRM, showing you how to maintain a single source of truth for your customer-facing teams. Learn how to set up custom properties, manage integrations, and create segmented lists for targeted marketing. Don’t miss out—subscribe to our channel for more insights and tutorials on maximizing your CRM’s potential!”

This video covers the following:

  • The Contact Record
  • Creating a New Property
  • Connecting and Syncing Tech Stack
  • Storing Sensitive Date
  • List Segmentation
  • Using Form Automation
  • Lead Management and Reporting.

HubSpot

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