Internal linking involves creating hyperlinks that connect different pages within the same website, helping to improve navigation and the distribution of page authority. This strategy enhances the user experience and can positively impact search engine rankings by allowing search engines to better understand the site’s structure and content.

Google Search Central has published a new video ‘How to use internal linking for SEO’.

The GSC team says, “Internal links are important for users to navigate between content and pages on your website. In this episode of SEO Made Easy, Search Relations Advocate, Martin Splitt, discusses 3 tips for helping your website visitors and Googlebot navigate your website. Watch along and discover how you can optimize internal links for SEO.”

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